Responsibilities:
- Take complete ownership of SEO campaigns from planning to execution, including setting KPIs, monitoring progress, and reporting results
- Design and execute comprehensive SEO strategies aligned with business objectives and target audience needs
- Lead technical SEO initiatives including site architecture optimization, crawlability improvements, and performance enhancements
- Develop and implement advanced on-page SEO strategies including content optimization, off-page and technical SEO part
- Manage off-page SEO efforts including link building, digital PR, and authority building campaigns
- Drive lead generation through organic search optimization and conversion rate optimization (CRO)
- Conduct bimonthly technical SEO audits, website reports and implement solutions for identified issues
- Analyze website architecture and implement improvements for better search performance and user experience
- Create and optimize content strategies based on keyword research, user intent, and market trends
- Monitor and analyze SEO performance using tools like SEMrush, Google Search Console, Google Analytics and more
- Provide strategic recommendations for website improvements based on data analysis
Requirements:
- 5+ years of hands-on SEO experience
- Ability to work collaboratively in team and independently
- Strong project management skills with proven ability to own and drive initiatives independently
- Expertise in technical SEO, CRO, Lead Generation
- Proven experience in website architecture optimization and CRO
- Proficiency in SEO tools
- Experience in developing and implementing content strategies
- Track record of improving organic search visibility and driving lead generation
- Experience with A/B testing and conversion optimization
- Capable of balancing technical expertise with business objectives
- Good in communication and experienced in mentoring team members and sharing SEO best practices
- Education- Bachelors/Masters preferred
- Location - Pune
Employment Type: Full Time, Permanent
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