Associate SEO

Role:

An SEO Associate is responsible for improving Elan Loan website's search engine rankings and driving organic traffic through various optimization strategies. The role typically involves keyword research, on-page and off-page SEO, content optimization, and technical SEO.

Responsibilities

• Execute Search Engine Optimization (SEO) strategies for the Elan Loans website, focusing on allocated keywords.
• Conduct continuous keyword discovery, expansion, and optimization to enhance website visibility.
• Recommend and implement improvements in website architecture, content structure, internal linking, and other SEO factors to enhance rankings for target keywords.
• Monitor, track, and analyse website performance metrics and analytics to assess SEO effectiveness.
• Develop and execute backlink-building strategies in alignment with the latest Google guidelines to improve domain authority.
• Implement guest blogging strategies to enhance organic reach and credibility.
• Collaborate with content, design, and marketing teams to create SEO-friendly blogs, articles, and infographics that drive organic traffic.
• Work closely with the development team to ensure SEO best practices are properly integrated into website updates and new developments.
• Focus on increasing organic traffic and organic lead generation through well-structured SEO efforts.
• Stay updated with the latest Google algorithm changes and adapt strategies accordingly to maintain and improve search rankings.

Key Skills

• Proven SEO track record.
• Knowledge of Google Analytics, Google Search Console, Webmaster, SEMRush, SERanking & Keyword Planner required
• Knowledge of ranking factors and search engine algorithms
• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Min 1-2 years of experience in SEO.
• Bachelors or masters degree in marketing, Information Technology, Computer Science, Communications or Business related field.
• Basic Knowledge of Excel Sheet.
• Strong analytical and problem-solving skills.
• Good communication and writing abilities.
• Ability to work with data and identify trends