Senior Digital Marketing Executive - B2B & B2C

Role & responsibilities

The job roles and responsibilities are,

➢ Develop and execute digital marketing campaigns across multiple channels including social media, email, SEO, and PPC.

➢ Create engaging content for digital platforms such as social media posts, blog articles, email newsletters, and website copy.

➢ Monitor and analyze campaign performance metrics to identify areas for optimization and improvement.

➢ Manage social media accounts and engage with followers to build brand loyalty and drive user engagement.

➢ Conduct keyword research and optimize website content for search engines to improve organic visibility and traffic.

➢ Collaborate with cross-functional teams including design, content, and analytics to ensure consistent brand messaging and effective campaign execution.

➢ Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to enhance campaign performance.

➢ Plan, optimise, implement & manage paid search campaigns for a variety of clients

➢ Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing & Social for clients

➢ Understand & master tools such as Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics etc.

➢ Build expertise in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)

➢ Draw inferences from data and test hypothesis using statistical techniques

➢ Define and implement routine reports (weekly/monthly)

➢ Provide detailed monthly result overviews to clients

➢ Participate and support in delivering results to clients

➢ Learn and adopt PPC frameworks for performance optimization.

➢ Stay abreast of current trends and best practices in PPC marketing new channels, features, methods of analysis.

Preferred candidate profile

Years of Experience: 5 - 7 years

Required Skills:

The candidate should have the below skill sets,

➢ Strong proficiency in Excel

➢ Knowledge in Statistical techniques will be an added advantage

➢ Strong verbal, communication and reporting skills

➢ Ability to work in a fast-paced environment should excel with minimal supervision

➢ Excellent attention to detail

➢ Track record in driving successful PPC & paid search campaigns

Perks and benefits