Tata Consumer Product - Senior Brand Manager (6-8 yrs)

Senior Brand Manager

Key Deliverables in this role:

1. Digital Content Strategy:

- Understand brand objectives and translate them into a platform-specific and data-driven digital strategy.

- Defining content buckets to drive awareness, engagement, and conversions across social media, e-commerce, and off platform channels.

- Develop brand specific content strategy leveraging influencers, AI-driven insights, and emerging formats (Reels, Shorts, Live shopping) to maximize reach and impact.

2. E-Commerce Content Excellence:

- Optimize A+ and B+ content across e-commerce and digital platforms to enhance product storytelling, improve discoverability, and drive higher conversions.

- Lead an always-on content approach, integrating organic, influencer, and interactive content to keep audiences engaged and build brand affinity.

- Define KPIs, track digital performance through analytics and social listening, and continuously refine content based on platform trends, audience insights, and business goals.

3. Digital Campaigns & Performance Marketing:

- Develop and execute high-impact content strategies across PR, influencer collaborations, trade marketing, and experiential activations to strengthen brand presence beyond digital platforms

- Plan and optimize integrated media campaigns across TV, print, OOH, digital, and retail media, ensuring a seamless consumer journey and message consistency

- Align ATL, BTL, and digital efforts to create cohesive storytelling across touchpoints, driving both brand awareness and business impact.

4. Consumer Insights & Trend Spotting for NPD:

- Stay ahead of trending content formats, consumer behavior shifts, and platform innovations to ensure brand remains digitally relevant.

- Continuously scan market trends, consumer insights, and white spaces to identify opportunities for new products, formats, and experiences that align with brand strategy

- Use first-party and third-party data insights to tailor content and improve audience targeting.

5. Stakeholder & Agency Management:

- Collaborate with cross-functional teams, including brand marketing, sales, R&D, and external agencies, to execute high-impact digital campaigns.

- Manage creative and content production agencies to ensure timely delivery of assets.

- Work closely with the legal and regulatory teams to ensure all digital content meets compliance guidelines.

Critical success factors for the Role:

- 6-8 years of experience in digital marketing, content strategy, or e-commerce marketing (preferably in FMCG or D2C brands).

- Strong understanding of social media algorithms, content performance metrics, and platform-specific best practices.

- Content creator mindset, someone who has built and scaled brand across digital channels.

- Hands-on experience with content management tools, analytics dashboards, and AI-driven content optimization. (tools)

- Ability to work with multiple stakeholders and agencies in a fast-paced, agile environment.

- Passion for data-driven decision-making and creativity in content execution.