GALE - Senior Associate - Programmatic Campaign Management (4-6 yrs)

Sr Associate, Programmatic

Bengaluru, Karnataka, India

We are looking for a Sr. Associate who can manage Programmatic campaign performance and the capability to dig into the data and define how to make the Programmatic campaign successful.

About us:

GALE helps brands solve complex challenges through our integrated consultancy and agency offering. Headquartered in New York with offices in Toronto, Singapore and Bangalore, our teams are connected by a set of core values that inform everything we do, from how we hire to how we work together: values like Everyone Matters, No Silos, and Masters of Our Craft.

If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.

Who you are:

- Minimum 4-6 years of hands-on experience in campaign management and planning with thorough knowledge of campaign management and programmatic trading, including creative upload, tagging, various targeting tactics, monitoring campaign pacing and performance/KPI deliverables.

- Deep knowledge of programmatic buying models (RTB, PMP), targeting options (audience segments, contextual targeting), bidding strategies (automated vs. manual bidding), and campaign optimization techniques.

- Advance level experience working on channels like Display, Native, Video, YouTube, and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus.

- Advance level experience working on more than one Programmatic media buying platforms/ DSPs (DV360, TTD, Amazon DSP, etc.,).

- Should be conversant with Ad Verifications platforms used in Programmatic like IAS, Double Verify, etc.,

- Technical understanding of tags and pixels including understanding of tag anatomy, wrapping tags, and setting up macros.

- Knowledge of the programmatic buying process, with experience in setting up PMP and PG deals on the platform.

- Experience working with analytics tools (GA4, Adobe, MMPs, etc.).

- Strong quantitative and analytical skills.

- Proactive, self-starter, capable of setting goals and reporting progress against them.

- Problem solving and attention to detail in a multi-tasking, fast-paced business environment.

- Team player & strong communication skills.

- Be confident in analyzing and acting on marketing data.

What you will do:

- Set up, traffic & manage programmatic buys across multiple demand-side platforms.

- Campaign planning and creation within DSPs, data onboarding, A/B testing and experiments setup, rotation setup, tracking implementation, foresight in campaign structure to prepare for optimizations and success, setting bid strategies, etc.

- Manage pacing and evaluate performance to ensure KPI delivery, identify & implement optimizations, proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas, audiences, and content.

- Evaluate and deliver actionable audience insights and optimization-based insights per the cadence needed to enhance campaign strategy/goals.

- Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), viewability, brand safety).

- Work closely with Media Planning teams to provide ROI-driving insights and recommendations.

- Understand how programmatic fits within a media plan/objective to develop/execute successful strategies.

- Contribute to best practice documentation and offer insights on how to improve campaign effectiveness.

- Coordinate with creative team, product team and technology team to drive online campaigns.