Paid Search Senior Analyst

Job Description

• Trained on Google Ads, Microsoft Ads, Ad Editors, Google Analytics
• Having 2+ years of experience on SEM
• Good domain knowledge.
• Having expertise on campaign setups, account audits, campaign optimization techniques
• Worked as a team and met client objectives/goals
• Able to conduct calls with internal and external stakeholders

Additional Information

Flexible to work across different time zones/shifts (including night shift)

Roles & Responsibilities:

- Should be familiar with setting up campaigns in Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest & Snapchat based on the media plan and client brief.
- Producing weekly/monthly/quarterly/end of campaign reports from different platforms to show the performance of the campaigns along with observations & insights of the performance of the campaign along with recommendations on learnings/strategies from the current campaign than can be applied to future campaigns.
- Understanding the strategies like which worked better, and which doesn't work to plan the future campaigns accordingly.
- Preparing media plans for the new campaign/product launch by doing research like analyzing the historical performance, audience insights, insights from campaign planner.
- Should be able to estimate budgets, booked impressions, clicks, CPM, CPC, CTR..etc
- Responsible to achieve the target KPIs set within the account by consistently optimize the account.

Perks and benefits

Good Hike on Current CTC

5 days week

Insurance

Flexi time off