Design and produce materials including but not limited to: style guides, product concepts, marketing assets both digital and physical, sales materials including pitches, signage, and in-store environments for internal and external use.
Partner with external clients, and internal marketing, product and sales teams, to understand business objectives and customer needs and develop creative strategies that support them.
Research industry trends, and present to internal/external teams on competitor activity, and customer preferences, translating them into creative strategies that differentiate the brand in the marketplace.
Facilitate creative approvals for consumer product designs, and m aintain a high level of quality, accuracy, and attention to detail across all creative outputs including assessing licensee manufacturing processes.
Communicate effectively with internal and external stakeholders to ensure creative projects meet business objectives and expectations. Liaise directly with Licensees for product approvals and coordinate with artists for design approval when necessary. Provide support to artists for direct commission works and manage their involvement in product approval.
Experience .
7 + years experience: Product Development functions within consumer products and or retail or manufacturing , showcasing hands-on involvement in ideation, design and development processes.
Product Development and Approval: Proven track record in product development and approval processes, emphasizing a deep understanding of the end-to-end lifecycle from concept to market-ready products.
Consumer Product Licensing: Prior experience in the consumer product licensing business, showcasing familiarity with licensing procedures and industry-specific nuances.
Strong portfolio showcasing successful consumer product designs and collaborations.
Proficiency in design software (e.g., Adobe Creative Suite, Sketch) and trend research tools.
Excellent communication, leadership and project management skills.
Ability to thrive in a dynamic, deadline-driven environment and foster collaborative relationships.