13 Selsoft Jobs

Job Summary :

We are looking for an experienced Adobe Analytics Consultant/Specialist with over 10 years of hands-on experience in digital analytics, with a strong focus on Adobe Analytics (AA).

The ideal candidate will have a solid understanding of web analytics, implementation strategies, data layer management, and reporting techniques.

This role requires close collaboration with marketing, product, and development teams to ensure accurate data capture and meaningful insights for business decision-making.

Key Responsibilities :

- Implement, configure, and maintain Adobe Analytics solutions across various digital platforms (websites, mobile apps, etc.

- Ensure accurate data collection and reporting through proper implementation of tracking code and configurations.

- Set up and manage Adobe Analytics properties, report suites, and user permissions.

- Configure and customize Adobe Analytics settings to meet specific business requirements.

- Collaborate with business stakeholders (marketing, product, etc. ) to understand tracking and reporting requirements.

- Translate business requirements into technical specifications for Adobe Analytics implementation.

- Design and develop custom tracking strategies, including data layer design and tag implementation plans.

- Develop and maintain data governance policies and procedures.

- Design and implement data layer structures to facilitate accurate data capture.

- Partner with developers to ensure proper tag deployment using Adobe Launch (or other tag management systems).

- Configure and manage tag management system rules and settings.

- Troubleshoot tag deployment issues and ensure data integrity.

- Set up custom events, eVars, props, and classification rules to capture relevant data.

- Develop dashboards and reports using Adobe Analytics Workspace and other reporting tools.

- Analyze user behavior, conversion funnels, and site performance to identify trends and insights.

- Provide actionable recommendations for website and marketing optimization based on data analysis.

- Troubleshoot data discrepancies and ensure data accuracy by performing regular data audits.

- Identify and resolve data collection and processing issues.

- Implement data validation and quality assurance processes.

- Partner with developers, marketers, and product managers to ensure seamless integration of Adobe Analytics.

- Communicate technical concepts and insights clearly and effectively to stakeholders at all levels.

- Provide training and support to internal teams on Adobe Analytics usage and best practices.

- Stay updated on the latest Adobe Analytics capabilities, features, and best practices.

- Recommend new features, approaches, or tools to enhance data collection and reporting.

- Participate in industry events and training sessions to expand knowledge and skills.

Technical Skills & Qualifications :

- 5+ years of hands-on experience in digital analytics, with a strong focus on Adobe Analytics (AA).

- Deep understanding of web analytics principles, methodologies, and best practices.

- Proficiency in Adobe Analytics implementation, configuration, and reporting.

- Experience with data layer design and tag management systems (Adobe Launch, Google Tag Manager, etc.

- Strong understanding of JavaScript and HTML for data layer implementation.

- Experience with setting up custom events, eVars, props, and classification rules.

- Ability to develop dashboards and reports using Adobe Analytics Workspace.

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

Preferred Qualifications :

- Adobe Analytics certifications (Adobe Certified Expert - Analytics Architect).

- Experience with other Adobe Experience Cloud products (Adobe Target, Adobe Audience Manager, etc.

- Experience with SQL and data warehousing concepts.

- Experience with data visualization tools (Tableau, Power BI).

- Experience with mobile app analytics.

- Experience with A/B testing and conversion rate optimization