Head - Brand Marketing - FMCG (10-18 yrs)

Head of Brand Marketing

- Provide the inputs with regard to the annual operating budget, case mix, revenue, with the consolidated product calendar encompassing the product & brand plan aligned to the envisaged business strategy based on the market, consumer and previous trends.

- Analyze trends and emerging habits among target customers to recommend action.

- Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives.

- Own customer and consumer understanding, identifying and harnessing their barriers and triggers to drive intended brand outcomes /key growth/consumer/funnel metrics.

- Shape the brand vision mission and bring it alive effectively internally and to help build the brand as a significant competitive differentiation.

- Ensure the execution of the branding initiatives periodically as per the finalized plan.

- Monitor the performance of the branding initiatives / campaigns periodically and recommend necessary course corrections.

- Undertaking periodic modifications in the price of the products basis the market analysis, competitor analysis, inflation, product performance and business requirements.

- Someone who has managed large marketing budgets and owned a P&L.

- Worked with multiple stakeholders.

- Even better if they have worked in B2B space along with B2C brand building.

- Digital brand building would be good to have but good understanding of digital marketing is critical.