Writing regular articles and generating relevant topics.
Writing internal press releases geared to the national and industry press and research-based articles and blogs on relevant industry topics as assigned.Developing and executing content marketing strategies.
Writing white papers, research papers, ebooks, infographics, and customer success stories.
Contribute to the company's brand voice by creating leadership-focused video scripts.
Work closely with the Sales Team, Customer Service Team, and Partnership Team to develop and deliver desired content tools.
Creating web-ready content for our website, including call-to-action statements, headlines, page titles, and meta descriptions.
Analyze Industry trends, Competitor content research.
Doing research on various topics to create the best quality content.
Maintain a consistent voice that reflects the companys core values, but that can be adapted to different targeted verticals.
Actively participate in brainstorming sessions surrounding marketing lead generation.
Develop tools and guidelines to help ensure consistency across all marketing communications.
Learning new SEO techniques to incorporate them into the content.
Track, understand, and optimize content marketing metrics.
General Requirements
Excellent verbal and written communication skills.
Able to create/edit a range of documents, correcting any grammatical, typographical, or composition errors.
2 - 5 years of experience in content writing.
Expertise in taking and incorporating feedback to work.
Good in tracking content performance.
A technical knack for SaaS products. (Preferable not mandate)
Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency.