Marketing Executive

Roles & Responsibilities:

1. Conduct market research to identify customer, customer needs, and competitive analysis.
2. Develop and execute lead generation strategies to attract potential customers.
3. Utilize various channels such as social media, email marketing, content marketing, SEO, and events to generate leads.
4. Work closely with the sales team to transfer qualified leads and support the sales process.
5. Develop and implement digital marketing strategies, including SEO/SEM, email marketing, social media marketing, and content marketing.
6. Manage and optimize online campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.) to drive traffic, engagement, and conversions.
7. Plan and execute traditional marketing campaigns.
8. Coordinate and manage events, and promotional activities to enhance brand visibility and generate leads.
9. Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.
10. Maintain companywide marketing collateral for all products and activities
11. Respond to customer inquiries and feedback through various communication channels.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in a similar role.
• Strong understanding of marketing principles, strategies, and best practices.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.