Search Engine Optimization (SEO) Team Leader

The Candidate should have expertise in:

A. On page SEO Strategies

• Meta Tags Optimization (Meta Titles, Meta Descriptions & Meta Keywords Optimization)
• H Tags Optimization
• HTML Code Cleanup & Optimization
• Site Content Optimization
• Anchor Text Optimization
• Internal Linking Structure and Site Navigation Optimization
• Creation of side & Footer links if needed
• Optimization of java script, flash which hinder in robots crawling.
• Image Alt Tags Optimization
• Error Page Configuration
• XML Sitemap Creation
• Static Sitemap Creation & Optimization
• Robots.txt Creation
• Should have preferably worked with eCommerce, WP, Joomla sites
• Knowledge of HTML 5, CSS

B. Off page SEO strategies

• One way Link building
• Local / Niche Directory Submission
• Article & blog Submissions
• Press Release Distribution
• Broken link building
• Guest Posting
• Back link analysis & research on link building techniques

C. Social Media Marketing

• Promotion on Facebook, Twitter, Linked-In, Pinterest & others SMO sites.
• Promotion on YouTube and Other Video Search Engines

KPIs (Measurable parameters of the role)

• Ensuring resolution of all requests and queries within agreed timelines
• Timeliness and accuracy of data
• Effective stakeholder management

Competencies required doing this job well:

• Collaboration & Teamwork
• Focus on Results
• Customer Focus
• Execution Excellence
• Effective Communication
• Openness to Learning to New SEO Google Updates

Desired profile of the candidate

Desired Candidate Profile

Education: Any Bachelor Degree from a reputed institute

1. 2 years of experience in SEO / SMO
2. Good written and verbal English communication skills.
3. Should have a proven record of bringing links by various link building Methods.
4. Ability to work as a team player in a target driven work environment meeting deadlines.
5. Advance knowledge in MS Excel for Reports Preparation.
6. Proficiency in Keyword Research and Analysis (KRA).
7. Competitors Research and Analysis.
8. Monitor, track, and report on search metrics, Google Analytic, Google Webmaster Tools.
9. Plan and implement back link strategy and optimize internal links.
10. Self motivated with a proactive attitude, strong organizational and interpersonal skills.

Candidate Role

1. Define requirements, tasks, & resources associated to SEO strategy
2. Manage & execute implementation of SEO strategy
3. Communication to clients, team, and management on strategy/project development, timelines, and results
4. Collaborate on client strategy and goal definition for success
5. Keep pace with SEO, search engine, social media and internet marketing industry trends and development
6. Contribution to the company blog and at least one social media community
7. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
8. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
9. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
10. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
11. Develop and implement link building campaigns
12. Develop, manage and execute communication/content strategies via social communities in coordination with client goals
13. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
14. Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
15. Research and administer social media tools in support of clients social media strategy
16. Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
17. Communication to team and management on project development, timelines, and results