Senior Marketing Executive

Job Description: Marketing & Sales Executive (Software Development & Support Industry)

Location: New Delhi Experience Level: 3 6 Years

Position Overview:

We are seeking a highly motivated and results-driven Marketing & Sales Executive to join our team in the software development and support industry. The ideal candidate will play a key role in identifying business opportunities, developing relationships with potential clients, and promoting our range of software solutions and services. This position requires a combination of technical knowledge, marketing skills, and sales expertise to achieve business growth.

Key Responsibilities:

• Sales & Client Acquisition:
• Identify and target new business opportunities in the software development and support sector.
• Generate leads, conduct client meetings, and close sales deals.
• Build and maintain strong relationships with existing and prospective clients.
• Market Research & Strategy:
• Conduct market research to understand industry trends, customer needs, and competitor activities.
• Develop and implement marketing and sales strategies tailored to the target audience.
• Identify key market segments and devise specific campaigns to penetrate these markets.
• Promotion & Branding:
• Promote company offerings, including custom software development, IT support, and consulting services.
• Organize and participate in trade shows, webinars, and networking events.
• Create and deliver compelling presentations and demonstrations of company products and services.
• Proposal Development & Reporting:
• Prepare detailed proposals, quotations, and contracts for potential clients.
• Track and report sales performance metrics to management regularly.
• Maintain accurate records of sales activities, client interactions, and forecasts.
• Collaboration:
• Work closely with the development and support teams to understand product features and communicate client requirements effectively.
• Ensure smooth onboarding of new clients and coordinate post-sale support.

Qualifications & Skills:

• Educational Background: Bachelor’s degree in Business Administration, Marketing, IT, or related fields. MBA is a plus.
• Experience: 3-6 years of experience in B2B marketing and sales, preferably in software development, IT services, or related industries.
• Technical Knowledge: Basic understanding of software development processes and IT support services.
• Communication: Excellent verbal and written communication skills.
• Negotiation Skills: Strong ability to negotiate contracts and close deals.
• Interpersonal Skills: Ability to build and nurture professional relationships.
• Analytical Skills: Proficiency in using CRM tools, MS Office, and analytics platforms.
• Time Management: Ability to handle multiple tasks and deadlines effectively.

Key Competencies:

• Customer-centric approach with a focus on delivering value.
• A proactive and creative mindset for solving problems and exploring opportunities.
• Ability to work independently and as part of a team.

What We Offer:

• Competitive salary with performance-based incentives.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Exposure to diverse projects in cutting-edge technologies.