Brand Strategist

1. Brand Discovery & Research

• Conduct market research to understand industry trends, customer behavior, and competitor positioning.
• Perform brand audits to evaluate the current brand perception.
• Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).
• Gather insights through surveys, focus groups, and stakeholder interviews.

2. Brand Positioning & Messaging

• Define the brands mission, vision, and core values.
• Establish unique selling propositions (USPs) and key differentiators.
• Develop a brand positioning statement to clarify market standing.
• Create a compelling brand narrative and storytelling framework.

3. Brand Identity Development

• Collaborate with designers to create a visual identity, including logos, color palettes, and typography.
• Define brand voice and tone for consistency across communication channels.
• Develop brand guidelines and style guides for internal and external use.

4. Marketing & Communication Strategy

• Develop go-to-market strategies for new brand launches or rebrands.
• Outline messaging frameworks for different customer segments.
• Align brand communication across advertising, content marketing, and public relations.
• Craft brand messaging for websites, social media, and offline materials.

5. Digital & Social Media Strategy

• Establish a digital presence strategy across social media platforms.
• Develop content strategies aligned with brand values and audience interests.
• Work with content creators and designers to ensure brand consistency.
• Monitor online brand sentiment and engagement metrics.