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Rogersoft

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2.9

based on 4 Reviews

7 Rogersoft Jobs

Digital Marketing Executive

ROGERSOFT

2.9

based on 4 Reviews

0-3 years

Kakinada

1 vacancy

Digital Marketing Executive

Rogersoft

posted 3+ weeks ago

Job Role Insights

Key skills for the job

Digital Marketing Data Analytics SEO Social Media Marketing Email Marketing Market Research

+ 3 more

Job Description

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing innovative digital marketing strategies to drive brand awareness, generate leads, and increase sales.

Responsibilities :

Responsibilities:

Strategy Development:

Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
Conduct market research and competitor analysis to identify opportunities and optimize marketing efforts.
Set clear goals and KPIs to measure the success of digital marketing campaigns.

Content Creation:

Create high-quality content (blog posts, articles, social media posts, email newsletters) that engages the target audience and drives traffic to the website.
Optimize content for SEO to improve search engine visibility.
Collaborate with designers and other team members to create visually appealing and informative content.

Social Media Marketing:

Manage and maintain active social media profiles on various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
Develop and implement social media marketing campaigns to increase brand awareness and follower engagement.
Monitor social media analytics to identify trends and optimize strategies.

Email Marketing:

Create and execute effective email marketing campaigns to nurture leads and drive conversions.
Segment email lists to deliver targeted messages and improve campaign performance.
Analyze email metrics to track open rates, click-through rates, and conversion rates.

Search Engine Optimization (SEO):

Conduct keyword research to identify relevant keywords and optimize website content accordingly.
Implement on-page and off-page SEO techniques to improve search engine rankings.
Monitor and analyze website traffic and search engine rankings to identify optimization opportunities.

Pay-Per-Click (PPC) Advertising :

Manage and optimize PPC campaigns on platforms like Google Ads and social media advertising.
Create compelling ad copy and landing pages to drive clicks and conversions.
Track and analyze PPC campaign performance to maximize ROI.

Analytics and Reporting:

Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion rates.
Generate regular reports on the performance of digital marketing campaigns and provide actionable insights.

Requirements :