Head - Marketing - Manufacturing Firm - IIT/IIM (15-20 yrs)

Head - Marketing

Reports to MD

Responsibilities:

- Heading the Marketing function thats including Product planning, drawing marketing strategies, developing innovatively & programs to capture and grow market share ensuring profitability.

- Leading Marketing Team and Business Communications both internal & external.

- Conduct regular reviews of marketing activities & measure results.

- Drive marketing activities (BTL & ATL) across the region

- Conducting periodical review meetings to assess the progress of the promotional event

- Demonstrate leadership quality amongst the marketing team with a clear vision in line with the Company's Objectives.

- Strategies for new product launch. Focus on driving sales and profit of IFB points (Companies' brand stores).

- Day-to-day dealing with an advertising agency and relevant agencies like digitals specialist

- Negotiating with media agencies, vendors, and Public Relations with publishing houses.

- Monthly Analytics on market updates such as market share, consumer insights, the effectiveness of digital marketing, and consumer satisfaction index.

- New creative ideas to increase Brand visibility

- Conducting periodical review meetings for assessing the progress of the promotional event

- Product Marketing, Data Analytics, Media Planning, Campaign Management, SEO, Social Media Marketing, Corporate Communication,

- General awareness & knowledge of local customs, traditions, news & updates.

- Stable profile; Should not have a history of frequent job changes.

- Willing to relocate with family as required by the company.