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Demand Generation Specialist
Rhythm Innovations
posted 4hr ago
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Job Description
As a Demand Generation Specialist, you will be instrumental in drivingour marketing strategies and initiatives. This mid-level role is ideal for amarketing professional with 3 to 5 years of experience who is passionate aboutgenerating qualified leads, optimising campaigns, and contributing to theoverall growth of the company. You will work closely with cross-functionalteams to execute and refine strategies that drive demand and customeracquisition.
Key Responsibilities
Key Responsibilities
- Campaign Strategy & Execution: Develop, execute, and optimize multi-channeldemand generation campaigns, including email marketing, social media, paidmedia, webinars, and content marketing.
- Lead Management: Manage and nurture leads through the sales funnel, ensuring seamlesstransitions between marketing and sales teams, and optimising lead scoring andqualification processes.
- Content Collaboration: Collaborate with the content team to create and promote high-valuecontent (e.g., whitepapers, case studies, blogs) that resonates with our targetaudience and supports demand generation objectives.
- Reporting and Analysis: Analyse campaign performance using tools like Google Analytics,HubSpot, or Salesforce, and provide actionable insights to improve ROI.Regularly report on key metrics and KPIs to stakeholders.
- Market Research & Insights: Conduct in-depth market research tounderstand target audiences, industry trends, and competitive landscape, andapply insights to refine campaign strategies.
- Cross-Functional Collaboration: Work closely with sales, product, andcontent teams to ensure alignment and maximize the impact of marketinginitiatives on revenue growth.
RequirementsEducation: Bachelor\u2019s degree in Marketing, Business, Communications, or a relatedfield. A master\u2019s degree or additional certifications in digital marketing is aplus.
Experience: 3-5 years of experience in demand generation, lead generation, ordigital marketing, preferably in a B2B environment.
Skills:
- Strong understanding of marketing principles and experience with digitalmarketing channels, including email, SEO, SEM, and social media.
- Proficiency with marketing automation tools and CRM systems (e.g.,Account Engagement, Salesforce and Hubspot).
- Excellent analytical skills with experience in tracking and optimisingcampaign performance.
- Strong project management skills with the ability to manage multipleprojects simultaneously.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively across departments and with externalpartners.
- Creative problem-solving skills and a proactive approach to marketingchallenges.
What We Offer
- Career Growth: Opportunities for career advancement within a rapidly growing startup.
- Learning & Development: Access to continuous learning opportunities and industry-leadingmarketing tools.
- Flexible Work Environment: Options for a flexible schedule.
- Inclusive Culture: A dynamic, inclusive, and collaborative company culture that valuesinnovation and creativity.
- Career Growth: Opportunities for career advancement within a rapidly growing startup.
- Strong understanding of marketing principles and experience with digitalmarketing channels, including email, SEO, SEM, and social media.
Employment Type: Full Time, Permanent
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