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Freshers - RGB Web Tech
RGB Webtech
posted 9hr ago
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Key skills for the job
Job Description
- Develop and execute comprehensive PPC strategies that align with the companys marketing objectives.
- Identify target audiences, conduct keyword research, and create campaign plans to reach and convert them.
- Stay updated with PPC industry trends, best practices, and emerging platforms to adapt strategies accordingly.
- Plan, launch, and optimize PPC campaigns across platforms such as Google Ads (AdWords), Bing Ads, and others.
- Manage campaign budgets, adjust bids, and refine targeting to maximize ROI.
- Monitor and analyze campaign performance, identifying areas for improvement.
- Conduct extensive keyword research and selection to build effective PPC campaigns.
- Create, expand, and optimize keyword lists to improve campaign relevance and performance.
- Develop compelling ad copy that aligns with campaign objectives and speaks to the target audience.
- Collaborate with designers to create visually appealing ad creatives.
- Implement A/B testing strategies for ad copy, landing pages, and other campaign elements to optimize performance.
- Analyze test results and make data-driven decisions to improve campaigns.
- Set up and maintain conversion tracking to measure and report on campaign effectiveness.
- Implement tracking codes and pixels for accurate attribution.
- Generate regular reports on PPC performance, including key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Provide actionable insights and recommendations to the marketing team and senior management.
- Manage PPC advertising budgets, allocate resources effectively, and ensure campaigns stay within budget.
- Bachelors degree in Marketing, Business, or a related field (Masters degree is a plus).
- Proven experience as a PPC Manager or similar role with a successful track record in managing and optimizing PPC campaigns.
- Deep understanding of PPC platforms, including Google Ads, Bing Ads, and others.
- Proficiency in keyword research, campaign setup, and bid management.
- Strong analytical skills with the ability to interpret PPC metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple PPC campaigns.
- Ability to work collaboratively in a team environment and across functions.
- Certifications in PPC platforms (e.g., Google Ads certification) are a plus.
- A minimum duration of 6 months is mandatory.
- In case of no prior experience, you have the option to apply for an internship.
Employment Type: Full Time, Permanent
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