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1641 RGB Webtech Jobs
Email Marketing Specialist
RGB Webtech
posted 9hr ago
Job Role Insights
Key skills for the job
Job Description
- Develop and execute comprehensive email marketing strategies that align with the companys marketing objectives and customer lifecycle stages.
- Define target audiences and create segmented email lists for personalized messaging.
- Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
- Build and schedule email marketing campaigns using email marketing platforms or marketing automation tools.
- Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and adjust strategies as needed to optimize results.
- Collaborate with copywriters, designers, and content creators to develop compelling email content, subject lines, and visuals.
- Ensure all email content is clear, concise, and aligned with brand messaging.
- Implement A/B tests for email subject lines, content, images, and calls to action to improve open and click-through rates.
- Analyze test results and make data-driven decisions to enhance campaign effectiveness.
- Maintain and grow email subscriber lists while adhering to email marketing regulations (e. g. , CAN-SPAM Act, GDPR).
- Segment email lists based on various criteria, such as demographics, behavior, and engagement.
- Set up and maintain email marketing automation workflows, including welcome sequences, lead nurturing, and post-purchase follow-ups.
- Ensure timely delivery of automated emails based on user actions and triggers.
- Generate regular reports on email marketing performance and share insights with the marketing team and senior management.
- Identify trends and opportunities for improvements in email campaigns.
- Ensure compliance with email marketing regulations and best practices to maintain a positive sender reputation.
- Monitor and manage email deliverability, spam reports, and unsubscribe requests.
- Bachelors degree in Marketing, Communications, Business, or a related field (Masters degree is a plus).
- Proven experience as an Email Marketing Specialist or similar role with a successful track record in email campaign management.
- Proficiency in email marketing platforms (e. g. , MailChimp, HubSpot, Constant Contact) and marketing automation tools.
- Strong understanding of email marketing best practices, segmentation, and list management.
- Analytical skills with the ability to interpret email marketing metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Creative thinking and attention to detail.
- Project management skills with the ability to manage multiple email campaigns and timelines.
- Ability to work collaboratively in a team environment and across functions.
Employment Type: Full Time, Permanent
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