Research Analyst (MSI)

Brief:

Seeking a skilled Research Analyst responsible for collecting, analyzing, and interpreting qualitative and quantitative data gathered through various research methodologies such as primary research surveys, interviews, focused group discussions, consumer immersions, or secondary research like analyzing documented industry findings, market reports, online publications, etc. Extract actionable insights to drive strategic decision making, optimize business operations, and streamline business processes.

Responsibilities:

Collecting data from primary and secondary data sources.

Conducting research surveys, interviews, focused group discussions, consumer

immersions, etc.

Extracting relevant data from market reports, industry publications, and online

databases.

Analyzing the collected data to derive actionable insights to support informed

decision-making for achieving organizational goals and objectives.

Conducting user testing through visual designs, application prototypes, etc., to

gauge user reactions, pain points, and customer feedback to enhance the

customer journey and application adoption.

Monitoring competitor activities/initiatives, industry trends, and consumer

behaviors to support strategic decision-making and anticipate market shifts.

Tracking market growth, consumer buying behavior, emerging technologies, and

analyzing competitor product activities to identify potential opportunities and

gain a competitive advantage.

Presenting research insights to management teams and key decision-makers

compellingly and engagingly.

Contributing to developing strategic business plans, marketing initiatives, and

product/service enhancements based on research insights.

Requirements and Skills:

Analytical Skills: Possess strong analytical skills to collect, interpret, and

synthesize data from different sources.

Quantitative Skills: Proficiency in statistical analysis tools and techniques to

derive insights and make data-driven recommendations.

Communication Skills: Excellent written and verbal communication skills for

conveying research findings and insights to diverse audiences.

Attention to Detail: A keen eye for detail to ensure accuracy and reliability in data

collection, analysis, and reporting.

Problem-Solving Abilities: Ability to approach complex business challenges

logically and systematically to derive meaningful insights from data.

Technology Proficiency: Familiarity with research software, statistical tools, and

data visualization platforms.