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Research Analyst
Ken Research
posted 2mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job_Description:
MarketResearch Analyst is one who is responsible for interpreting market assessmentdeliverable by collecting raw data from primary and secondary sources,analyzing and interpreting the collated data in the form of a PPT document whilekeeping the clientobjective in mind
Responsibility Deliverable
1. Preparing the final presentation (PPT) deliverable
2. Secondary Research
3. Primary research
4. Pitching the projects to the prospective clients and seeking repeat business from existing clients.
5. Undertaking regular trainings
Task & Activities
Making PPT Deliverable
- Create the flow of the deck as per the scope basis client learning outcome statement from each section
- Understanding and interpreting the nuances of statistics and qualitative content collated in the excel and how it needs to be presented in the deck in less verbose manner i.e. creating blueprint
- Distil large amounts of information into specific takeaways
- Format the report in a manner where all the statistics to be time stamped and sourced properly along with the mention of general caveats/ notes/ references used.
- Prepare the Main PPT deck in a cohesive manner and by building a proper storyboard after analysing the data from primary and secondary sources
- Once the report is completed, the final files that include excerpt , sample report, executive summary, company profiling and PR Files are prepared for building potential investor relations.
- The individual is expected to present the deck in charge (SRA/Consultant/ Senior Consultant) his/her findings on a regular basis
- Presenting to the client, as and when required. Incorporating the changes as per the client requirement
- Coordinating/ supporting the associate/ analyst on the mandate to understand the data collated, seek clarity, understand gaps in secondary or primary research requirement and conduct supply and demand side sanity checking/ triangulation.
- Reporting end of day (EOD) status on internal TMS (task management software)
- Learning advanced analytical tools Tableau from in-house and self-paced trainings
Secondary Research:
- Identify the right definition of the market size/ segments in terms of price, region, product segments considered and excluded, whether it should be customer spend or all companies revenue and taxonomy of the product categories and its application
- Build the ecosystem including all the set of companies that exist as per different business model, identify their business model and mode of operations, sourcing, distribution channel used, whether the industry is fragmented or concentrated
- Identify all plausible direct secondary research sources and collate datapoints from various annual reports, press filings, broker reports, databases, industry association statistics, yearbooks, industry articles, DRHPs to carry out the market assessment, trends, growth drivers, challenges, investment model, competition, pricing assessment, company profiles, etc
- Building hypothesis based on data available for validation from primaries
- Learn the keywords to search for the research, build proxy models from Demand and supply side and learn which variables can be collated from secondary sources
- Use the company databases (DnB Hoovers, Euromonitor, Statista, Marketline, etc) to know which information can be sought about the industry and company related to the research ecosystem.
Primary Research:
- Creating a primary tracker (incl. name, designation, company name, email id, interview as researcher/ mystery shopper, remarks, etc) & identifying all the type of entity types to be connected with.
- Connecting with C-level executives, sales/business development dept heads on Linkedin/other local social media/ chat platform
- Liasoning with industry experts panel or getting them onboard/ handle translators/ freelancer students if required
- Scheduling research interviews with various industry experts and sharing the transcript/questionnaire first basis respondent designation, aptitude to answer the questions before a CATI (computer assisted telephonic interview) via VOIP softphone (X-lite, warmconnect).
- Simultaneously, conducting mystery shopping via vendor selection process, potential B2B client etc, to ascertain the authenticity of primary data points
- Conducting customer surveys by hosting questionnaire on platforms such as Zoho, survey monkey, etc; negotiate and buy the responses; critically evaluate and build cross tab for the responses received
- Summarizing/ recording all the audio interviews in the excel mentioning the name, designation, company details and all the questions answered
- Solicited interviews to be published on the website/ blog and shared with the respondents and with SEO team for further promotion
Pitching the projects to the prospective clients and seeking repeat business from existing clients .
- Post completion of the report, the individual is expected to carry out Business Development activities and maintain potential client tracker by reaching out to potential clients over mails/ Linkedin who would be interested to purchase the report
- Keeping in loop the business development team internally on any potential lead.
Measurement Metrics
# of PPT Deck completed in a year/ quarter (9 PPT decks per year including market size, segmentation, competition benchmark, future, investment model if any)
o Q1: 1 PPT
o Q2: 2 PPT
o Q3: 3 PPT
o Q4: 3 PPT