Digital Marketing Manager

Role & responsibilities

A digital marketing manager's responsibilities include:

• Planning and managing campaigns: Planning, implementing, and monitoring digital marketing campaigns across various digital networks
• Creating and managing content: Creating and managing content for social media, emails, and other digital communication
• Analyzing performance: Analyzing the performance of marketing campaigns, including ROIs and KPIs
• Researching trends: Researching, tracking, and analyzing consumer behaviors and trends
• Collaborating with teams: Collaborating with the marketing team, media, and sales teams to improve marketing results
• Developing strategies: Developing and implementing digital marketing strategies, including social media advertising, email marketing, and SEO
• Managing budgets: Developing and monitoring campaign budgets
• Staying up to date: Staying up to date on the latest social media trends and technologies
• Reporting: Preparing reports on the performance of marketing campaigns
• Negotiating: Negotiating with social media influencers and other contractors

Digital marketing managers should have experience in marketing, art direction, and social media management. They should also be outstanding communicators with excellent interpersonal, project management, and analytical skills.

Preferred candidate profile

Perks and benefits