Data Analyst - Power BI/SQL (3-4 yrs)

The ideal candidate will use their passion for big data and analytics to provide insights to the business covering a range of topics. They will be responsible for conducting both recurring and ad hoc analysis for business users.

Responsibilities :

- Coordinate with the BI team to create custom reports and dashboards for the marketing team.

- Create dashboards, data visualizations, and campaign performance reports using Google Data Studio, Excel, and Google Analytics.

- Develop and implement Google Analytics tracking and reporting.

- Test campaigns, ad copies, and landing pages, analyze key metrics, and identify opportunities to improve campaign performance.

- Work closely with the development team to ensure data flows properly into CRM systems and verify that integrations like Google Analytics and GTM are functioning correctly.

- Audit marketing fields of leads captured in the CRM to ensure data accuracy and correct attribution.

- Develop actionable insights from data analysis and present learnings, including recommendations.

- Provide support to other internal teams (SEO, PPC, Social Media, Email Marketing) for specific data analysis needs.

- Collaborate with project managers to understand their analytics needs, focusing on critical metrics and KPIs, and deliver actionable insights to decision-makers.

Qualifications :

- Bachelor's degree (or equivalent) in mathematics or computer science.

- Advanced proficiency in MS Excel, Power BI, Google Data Studio, and SQL.

- Extensive experience with Google Analytics and Tag Manager, including implementation, configuration, and reporting.

- Demonstrated success in a collaborative, team-oriented environment in marketing department.

- Excellent data interpretation and logical aptitude.