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Affiliate Program - Lead Strategist
Rapyd
posted 1mon ago
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Key skills for the job
Job Description
- Oversee all aspects of the affiliate marketing program, including strategy development and execution for both in-house and ShareASale platforms.
- Set quarterly targets for the team and conduct bi-weekly performance reviews to track progress and ensure goals are met.
- Manage the onboarding process for new affiliates, swiftly moving them into the activation phase.
- Develop and implement strategies to drive customer acquisitions through new and existing affiliate partnerships.
- Create and manage customized CPA and revenue share models tailored to affiliate needs.
- Propose and develop trigger-based email campaigns, automation processes, and other improvements to optimize the affiliate program.
- Identify and establish exclusive partnerships with high-potential affiliates to expand program reach.
- Oversee monthly affiliate payouts, ensuring accuracy and timeliness.
- Monitor key metrics like ARPU, CAC, and LTV to evaluate program effectiveness and ROI.
- Plan and execute promotional campaigns, including YouTube-sponsored content, meet-ups, and conferences, to maximize engagement.
- Execute outreach campaigns to onboard new affiliates, incorporating competitive analysis and persona targeting.
- Work with the SEO and Content teams to enhance the reach and effectiveness of affiliate campaigns.
- Provide training and development support to new team members.
- Resolve conflicts with affiliates to maintain strong relationships.
- Engage with industry influencers, participate in online communities, and contribute to plans for affiliate marketing events.
- At least 5 years of proven experience in affiliate marketing and program management, with a strong track record of driving growth and performance.
- Experience within the WordPress ecosystem or in SaaS-based products.
- Demonstrated ability to develop and execute comprehensive affiliate strategies and campaigns.
- Expertise in managing large-scale payouts and a deep understanding of affiliate compensation models, profitability, and ROI.
- Proficiency with affiliate management platforms such as Impact, PostAffiliatePro, ShareASale, and in-house systems.
- Strong analytical skills with experience in performance metrics and reporting, including familiarity with tools like Google Analytics, Mixpanel, SEMrush, and Ahrefs.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to create and optimize digital marketing creatives and campaigns.
- Proven experience in managing or leading teams, with a collaborative mindset.
- Familiarity with industry trends and best practices in affiliate marketing.
- Experience in training and mentoring team members.
- Strong problem-solving skills with the ability to resolve conflicts effectively.
Employment Type: Full Time, Permanent
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