Demand Generation Executive is focused on articulating client offerings to predefined prospects. He/she should be persuasive and effectively handle objections to deliver a marketing-qualified lead.
Responsibilities:
Identify prospective customers that match the client s specifications using web research tools
Maintaining, managing, and appending individual databases on a real-time basis
Identifying prospects that meet the client s specifications and eliciting responses to specific client queries from the prospects
Understanding the expression of interest from the above-mentioned prospects and using any actionable intelligence from the conversation to highlight the specific USP of the client