Content Writer

Job SummaryAs a Content Writer, you will play a key role in creating and optimizing content for our insurance websites, which are aimed at a U.S. audience. You will work closely with our SEO and content team to produce high-quality, engaging and search engine-friendly content that drives organic traffic and enhances our sites online presence.

Key Responsibilities

• Content Creation:Work under the direction of our U.S.-based editors to write/research/report edit and proofread various types of content, including articles, data-driven reports, website pages and social media updates related to insurance topics.
• SEO Optimization:Implement SEO best practices in content creation, including keyword research and competitor analysis.
• Research:Conduct research on financial topics, including data, to ensure the accuracy and relevance of the content.
• Content Strategy:Assist in developing user-centric content strategies that align with our SEO goals.
• Collaboration:Work closely with the SEO team, editorial team and other stakeholders to ensure the content aligns with our brand voice and marketing objectives.
• Content Calendar:Help maintain a content calendar to ensure timely publication of content.
• Industry Trends:Stay updated on insurance industry trends and emerging SEO practices to continuously improve content quality and performance.
• Editing and Proofreading:Ensure all content is free of grammatical errors, follows style guideline and maintains a high standard of quality.

Preferred Skills

• Must have superior English writing/grammar skills and be able to write content that appeals to a sophisticated American audience.
• Must be inquisitive and be able to research and report accurately on complex financial topics
• Must possess superior fact-checking skills.
• Knowledge of the insurance domain is a plus.
• Must have a strong work ethic and a strong commitment to continuous learning.
• Must demonstrate a proactive attitude and enthusiasm for learning.
• Prior experience of working in any company or on a similar project for at least 6 months to 1 year is preferred.
• Using the latest AI technologies and other tools to improve workflow efficiency.
• Knowledge of tools like Google Analytics, Ahrefs, Google Search Console, SEMrush and others.
• Ability to join the team immediately.

Benefits

• Gain valuable experience in SEO content writing and digital marketing.
• Receive guidance and mentorship from experienced professionals in the field.
• Build a professional network within the financial industry.
• Time to attend training sessions and access resources to enhance your skills.
• Ability to work remotely.
• Based on performance, company requirements and policies, there is a possibility for conversion to a full-time position.