Senior Digital Marketing Manager

Digital Marketing Executive

We are seeking a talented and results-oriented Digital Marketing Executive to join

our growing team. You will play a key role in developing and executing our digital

marketing strategy across various channels, including SEO, social media, paid

advertising, content marketing, and more. You will be responsible for driving traffic,

generating leads, and ultimately boosting our online presence and brand awareness.

Candidates with experience in digitally promoting financial products, such as mutual funds, savings accounts, chequing accounts, credit cards, etc. are highly preferred.

Responsibilities:

• SEO:

○ Conduct keyword research and identify high-potential keywords for

targeting.

○ Optimize website content and meta tags for on-page SEO.

○ Build high-quality backlinks through outreach and link building

strategies.

○ Analyze website traffic and optimize SEO performance based on data

insights.

• Social Media:

○ Develop and implement social media strategies for various platforms

(e.g., Facebook, Instagram, Twitter, LinkedIn).

○ Create engaging and relevant content for social media channels.

○ Manage and grow social media communities and audience

engagement.

○ Monitor social media trends and competitor activity.

• Paid Advertising:

○ Manage paid advertising campaigns across various platforms (e.g.,

Google Ads, Facebook Ads).

○ Set campaign goals and budgets, and optimize campaigns for

maximum ROI.

○ Analyze campaign performance and make data-driven adjustments.

• Content Marketing:

○ Develop content calendars and manage content production workflows.

○ Promote content through social media, email marketing, and other

channels.

• Other Responsibilities:

○ Stay up-to-date on the latest digital marketing trends and best

practices.

○ Contribute to the development and execution of the overall digital

marketing strategy.

○ Assist with other marketing tasks as needed.

Qualifications:

• Minimum of 1 year of experience in a digital marketing role, preferably with

agency experience.

• Strong understanding of SEO principles and practices, including on-page

optimization, keyword research, and link building.

• Proven ability to manage and grow social media accounts and communities.
• Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads)

is a plus.

• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Strong analytical skills and data-driven approach.
• Passion for digital marketing and staying ahead of the curve