Marketing Associate

Job Title: Marketing Associate
Location: Ahmedabad Employment Type: Full-Time
Experience: 1-5 Years

About the Role:
We are seeking a dynamic and results-driven Marketing Associate to join our team. The ideal
candidate will be responsible for executing marketing campaigns, managing digital platforms,
and analyzing performance to ensure impactful results. If you are passionate about SEO,
content creation, and data-driven marketing strategies, we want to hear from you!

Key Responsibilities:
● SEO & Keyword Research: Optimize website content and blogs for search engines,
perform in-depth keyword research, and improve organic traffic using tools like SEMrush
or Ahrefs or Ubersuggest.
● Social Media Management: Plan and execute marketing strategies across platforms
including Meta, LinkedIn, and YouTube.
● Advertising Campaigns: Set up and manage paid advertising campaigns on Google
Ads, Meta Ads, LinkedIn Ads, and YouTube Ads to meet lead generation goals.
● Reporting & Analytics: Track, analyze, and report performance metrics using Google
Analytics, Google Tag Manager, and Zoho Analytics. Provide actionable insights for
campaign optimization.
● Content Creation: Write engaging blogs, marketing content, and ad copies tailored to
target audiences. Collaborate on creating marketing materials that resonate with the
brand.
● Competitor Research: Analyze competitors' campaigns, keywords, and performance to
uncover new opportunities.
● Marketing Calendar: Assist in developing and maintaining a marketing calendar to
ensure timely execution of campaigns and deliverables.
● Blog Writing: Produce well-researched, SEO-friendly blog content that educates and
engages readers.
● Collaboration: Work closely with the design and development teams to align on
campaign visuals and execution.

Qualifications & Skills:

Proven experience in SEO, Social Media Marketing, Paid Ads, and content writing.
● Proficiency in tools like Google Ads, Google Analytics, Google Tag Manager, Zoho
Suite, SEMrush, Ubersuggest or Ahrefs.
● Experience in running campaigns across Meta, YouTube, LinkedIn Ads.
● Strong analytical skills with the ability to track and report KPIs effectively.
● Ability to conduct thorough keyword and competitor research.
● Exceptional writing and editing skills for blogs, ads, and other marketing content.
● Solid understanding of digital marketing trends and performance optimization.
● Design skills (using Canva, Adobe Suite, etc.) are a plus.
● Familiarity with managing and updating marketing calendars.