Program Associate - Communications -

Build and completely manage the company s social media strategy, profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, YouTube and additional channels that may be deemed relevant (including content and design in line with the brand guidelines)

Develop content ideas and draft creative and engaging social media copies across different networks such as Twitter, LinkedIn, Facebook, Instagram etc

to help brands achieve their digital media objectives

Collaborate with the marketing team to build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, demos, whitepapers, reports, virtual events)

Support all campaign activity

Strategize and execute pay-per-click and cost-per-acquisition tactics that support our campaign strategies

Reporting Monthly Analytics Such as followers, growth, reach, Ads Running, likes , shares, re-tweets, etc and Manage & track the social media presence

Manage/improve social media performance based on click-through rates, traffic, conversions

Enable real-time social media monitoring to provide insights on the brand, customers, influencers and competitors

Stay up to date with the latest trends and changes with major Social Media platforms

Preparing templates, Pamphlets, Leaflets, Banners Branding materials according to Vertical head s requirements

Coverage of regular class videos of Excel Civils Academy

Preparing regular calendar events and social media posts

Skills & Experience

Facebook, Media Platforms, social media, Strategic Objectives, Strategy Implementation

Photography, Photo editing skills, Expertise in Photoshop / CorelDraw, Illustrator, Video camera operating Offline / Online, Video editing & Coverage