Digital Marketing Manager - Social Media - eCommerce (5-8 yrs)

Digital Marketing Manager - Google & Facebook

We are looking for a dynamic and result-driven D2C Head to spearhead our growth and customer acquision efforts. This role will be pivotal in scaling our D2C operations by managing all performance marketing channels, driving ROI-focused campaigns, and ensuring seamless brand visibility across digital plaGorms. The ideal candidate will bring a mix of strategic thinking, analytical experienc, and hands-on execution to deliver exceptional growth for the brand.

Responsibilities :

- Lead all performance marketing efforts, including strategy, planning, execution, and optimization, across digital channels.

- Manage and scale campaigns on Google Ads, Facebook, Instagram, YouTube, and other paid media platforms to achieve revenue and growth objectives.

- Own the end-to-end customer acquisition funnel, from prospecting to retargeting, ensuring consistent optimization for ROI and conversion rates.

- Drive data-driven decisions by analyzing campaign performance, audience behavior, and conversion trends, providing actionable insights to refine marketing strategies.

- Oversee D2C brand marketing initiatives, ensuring alignment with brand positioning and customer experience goals.

- Develop and execute omni-channel marketing campaigns, including email, push notifications, influencer collaborations, and affiliate partnerships.

- Work closely with creative teams to develop compelling ad creatives, landing pages, and content that drive engagement and conversions.

- Build and manage a performance-oriented marketing team, fostering innovation and collaboration.

- Monitor and optimize cost-per-click (CPC), cost-per-acquisition (CPA), and customer lifetime value (CLV) metrics to maximize overall profitability.

- Report on campaign performance, budgets, and key growth metrics to stakeholders, providing clear insights and future action plans.

Qualification:

- Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

- 5+ years of experience in performance marketing, growth marketing, or D2C marketing roles, preferably in the eCommerce or retail sector.

- Expertise in running and optimizing paid media campaigns & Strong analytical skills on Google Ads, Facebook Ads, Instagram, and other digital platforms.

- Demonstrated success in scaling D2C brands and achieving aggressive growth targets.

- Strong understanding of SEO, email marketing, and organic growth strategies.

- Experience in working with creative teams to build high-converting ad assets and campaigns.

- Excellent communication, team management, and leadership skills.

- Up-to-date with the latest trends in digital marketing, ad platforms, and customer acquisition strategies.