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5 Predictive Analytics Jobs in Kolkata

Marketing Operation Specialist

Netcom Learning

3.8

based on 113 Reviews

3-5 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Marketing Operation Specialist

NetCom Learning

posted 10hr ago

Job Role Insights

Key skills for the job

Salesforce Project Management Email Marketing Google Analytics CRM Marketing Automation

+ 3 more

Job Description

The Marketing Operations Specialist will optimize marketing processes, manage technologies, and analyze data to drive strategic decisions.

Key Responsibilities:

Oversee the configuration, maintenance, and optimization of marketing automation platforms like Marketo.
Collaborate with the marketing team to implement and manage marketing campaigns across various channels.
Monitor and analyze marketing performance metrics to generate insights and recommendations for improving campaign effectiveness.
Ensure efficient lead capture, nurturing, and scoring processes, and facilitate smooth handoffs to the sales team.
Identify opportunities to streamline marketing operations, improve workflows, and enhance productivity.
Manage the marketing technology stack, including CRM systems, email marketing platforms, and analytics tools.
Assist in monitoring and managing the marketing budget, ensuring cost-effective allocation of resources.
Ensure all marketing activities comply with relevant data protection regulations.

Requirements:

Bachelors degree in marketing, Business, or a related field.
3 -4 years of experience in marketing operations or a similar role.
Proficiency in marketing automation platforms like HubSpot, Marketo, CRM systems like Salesforce, and analytics tools like Google Analytics.
Must have experience with 6sense for predictive analytics and account engagement, and Drift for conversational marketing and chatbots.
Strong ability to analyze data, interpret metrics, and generate actionable insights.
Keen attention to detail and commitment to accuracy.
Excellent verbal and written communication skills.
Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
Ability to identify problems and develop solutions to optimize marketing processes.
Ability to thrive in a fast-paced and dynamic work environment.

Why Join NetCom Learning:

Opportunity to work with industry-leading experts and cutting-edge technologies.
Collaborative and inclusive work culture.
Ongoing professional development and growth opportunities.

If you are passionate about designing innovative learning experiences and making a positive impact in the lives of learners, we want to hear from you! Apply now to join our team at NetCom Learning.

Employment Type: Full Time, Permanent

Read full job description

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