Praja App - Performance Marketer (2-6 yrs)

We are looking for an experienced Performance Marketer to join our growing team. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive user acquisition and lead generation for Praja Premium. The ideal candidate will be data-driven, result-oriented, and passionate about connecting with vernacular audiences across India.

Key Responsibilities

- Develop and execute performance marketing strategies across various digital platforms with a primary focus on Meta and Google

- Manage and optimize monthly advertising budgets exceeding - 30 lakhs

- Create and implement full-funnel marketing campaigns to generate quality leads for Praja Premium

- Design and A/B test ad creatives and copy in multiple languages with a focus on Telugu

- Analyze campaign performance, identify trends, and make data-driven recommendations

- Work closely with the product team to align marketing campaigns with product features and updates

- Continuously optimize campaigns to improve ROAS, CPA, and other relevant metrics

Requirements

- 2+ years of experience in performance marketing for consumer products

- Proven track record of managing monthly advertising budgets of - 30 lakhs or more

- Advanced hands-on experience with Meta and Google advertising platforms

- Experience in marketing to vernacular audiences, particularly in regional languages

- Proficiency in Telugu language to evaluate and iterate ad assets effectively

- Experience with consumer products, preferably in the vernacular/regional space