The SEO Executive would be required to assist SEO Head / Digital marketing team & business stakeholders with various activities related to SEO for different business lines of Practo.
Responsibilities would include:
1. Define, monitor and report the input and output metrics that currently drive Practo s organic traffic across businesses
2. Stay updated about various changes in the SEO domain and aid in building strategic direction for Practo s SEO strategy
3. Work closely with various teams ranging from content, product, engineering, digital marketing, product marketing, agency to drive favorable traffic and business outcomes
5. Drive efficiency of core SEO metrics across the website
6. Define and quantify impact of new features on Practo s web pages and work closely with Product and engineering teams to ensure release and tracking impact of each of the features
7. Define SEO requirements for engineering on a periodic basis
8. Ensure periodic audit and hygiene check reports of Practo s various web properties
10. Own ASO of Practo app across the various business lines
12. Be the in-house SEO expert who feeds into any new business launch
Job specification:
Good understanding of SEO and its impact on business
Understanding of ever-changing Google search algorithm