Digital Marketing Specialist

Key Responsibilities:

• Branding & Strategy Development: Suggest, Develop and execute strategies to enhance the academy's brand visibility across digital channels. Collaborate with the team to ensure brand consistency and message alignment.
• Organic Lead Generation: Use SEO techniques and content marketing to attract and nurture organic leads. Optimize existing content and create new opportunities for lead generation through blogs, landing pages, and other digital assets.
• Content Publishing & Management: Produce high-quality content for various digital channels, including the website, social media and blogs. Maintain a consistent voice that reflects the academys mission and values.
• Social Media Management: Manage and grow the academys presence on social media platforms (Facebook, Instagram, LinkedIn, etc.), creating engaging posts and fostering interaction with prospective students and respond to queries in a timely manner and monitor customer reviews
• Search Engine Optimization (SEO): Conduct keyword research and on-page/off-page SEO optimization to improve the academys organic search rankings. Analyze and adjust SEO strategies based on performance metrics and evolving best practices.
• Google Ads Campaigns: Plan, execute, and optimize Google Ads campaigns, ensuring budget allocation, and improving key metrics such as CPC, CTR, and ROI. Provide recommendations for improvements and report on campaign performance.
• Analytics & Reporting: Track, analyze, and report on key metrics such as traffic, conversion rates, ROI, and lead quality. Use data insights to make informed decisions and continuously improve campaign effectiveness.
• Campaign Strategy & Execution: Develop and implement digital marketing campaigns to increase the academys visibility and attract prospective students. Ensure campaigns are aligned with brand objectives and target the right audience.
• Analytics & Reporting: Track and analyze the performance of digital marketing campaigns using tools such as Google Analytics, social media insights, and email campaign reports. Provide actionable insights to improve campaign effectiveness.
• Lead Generation: Implement strategies to generate qualified leads for the academys programs. Utilize digital channels effectively to convert website visitors into prospective students.

Qualifications & Skills:

• 4 - 8 years of experience in digital marketing, preferably within an educational institution or similar industry.
• In-depth knowledge of SEO techniques, including keyword research, on-page optimization, and link building and techniques to boost organic traffic.
• Proficient in managing Google Ads campaigns, including Search, Display, and Remarketing. Experience in optimizing campaigns for lead generation and conversions.
• Strong writing and content creation skills. Proven ability to publish and manage content across various digital platforms.
• Good understanding of brand positioning and the ability to apply branding strategies in digital marketing campaigns.
• Experience using Google Analytics, data analysis, and reporting tools to measure and improve performance.
• Good verbal and written communication skills. Ability to collaborate with cross-functional teams and stakeholders.
• Proficient in using digital advertising platforms like Google Ads, Facebook Ads, and others to promote the academy’s programs and services.
• Experience in managing social media accounts, crafting engaging posts, and growing an online community.
• Strong ability to analyze campaign performance and generate insights for ongoing optimization.

Why Join Us:

• Opportunity to be part of a growing educational academy and make a real impact on student engagement and recruitment.
• A collaborative and creative work environment.
• Competitive salary and professional development opportunities.