Social Media Manager

Social Media Manager - Chennai

Key Responsibilities:

1. Content Recording (via Phone)

Record high-quality video content using a smartphone, ensuring clear visuals and audio.

Use phone accessories like stabilizers, tripods, and external microphones to enhance recording quality.

Optimize phone settings (resolution, frame rate, etc.) to match the requirements of different platforms (YouTube, Instagram).

Regularly check and manage phone storage to ensure seamless recording sessions.

2. Content Editing

Edit videos recorded on the phone using mobile or desktop-based editing tools.

Add creative elements such as transitions, effects, captions, and music using apps like CapCut, InShot, or professional tools like Adobe Premiere Pro (if applicable).

Ensure content is properly formatted for YouTube and Instagram (e.g., landscape, square, or vertical formats).

3. Content Ideation

Brainstorm creative and engaging ideas for videos that can be easily shot using a smartphone.

Stay updated with trending content formats and challenges on Instagram Reels and YouTube Shorts.

Suggest new video concepts and styles that leverage the portability and flexibility of smartphone recording.

4. Content Uploading

Directly transfer edited content from the phone to the platform or cloud storage for uploading.

Write engaging captions, descriptions, and titles suitable for both YouTube and Instagram.

Use apps to schedule Instagram posts and YouTube videos if necessary.

Ensure proper tagging and thumbnail creation for enhanced discoverability.

5. Social Media Optimization

Monitor analytics for mobile-first content to identify patterns and preferences among the audience.

Adapt content strategies to suit vertical and short-form formats such as Instagram Reels and YouTube Shorts.

Use relevant hashtags and geotags to increase reach on Instagram.

6. Coordination and Workflow Management

Collaborate with the creative team to streamline mobile-first content creation.

Propose workflows for faster editing and uploading using phone apps and tools.

Ensure phone-recorded content matches the quality and branding guidelines of the channel.

7. Maintenance of Channel Standards

Ensure smartphone videos maintain the desired quality by experimenting with shooting techniques (e.g., lighting, angles).

Regularly check and update thumbnails, captions, and tags to maximize the performance of phone-recorded content.

Miscellaneous Responsibilities

Regularly clean and maintain the phone lens and accessories for clear recording.

Explore and learn new mobile apps or features to improve video production and editing.

Stay updated on smartphone video trends and best practices.

Key Performance Indicators (KPIs)

Quality of phone-recorded videos (stability, clarity, audio quality).

Engagement metrics on Instagram Reels, Stories, and YouTube Shorts.

Timely delivery of mobile-first content as per the content calendar.

Successful implementation of creative ideas for mobile content.