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Copywriter

PENKRAFT IDEAS PRIVATE LIMITED

1-4 years

Thane

1 vacancy

Copywriter

Penkraft Ideas

posted 6mon ago

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Copywriter
Job Summary

Do you have a creative mind alongside an organized approach and the ability to think laterally & literally?
Can you create pristine written text (copy) that works hand-in-hand with the visual concepts generated by a visualizer?
Can you work across a range of media and formats, interpreting account briefs to compose advertorial content such as slogans, catchphrases, tweets and scripts for ttv and/or radio adverts?
Can you keep an eye on any changes to the media landscape that will influence concepts and make projects innovative and fresh?
Do you have the professional outlook to handle any copy amendments requested by the client, and meticulous research skills to ensure all copy is accurate and factual?
Can you work creatively, unfazed by deadlines? Can you write in a tone suitable for the client and brand style and appropriate for many platforms, including:
Websites, mobile apps, emails, social media, blogs
Marketing materials
Press advertising
News releases
Sales letters
Articles
Brochures

If yes, we are looking for you!

Responsiblities and Duties

Typical responsibilities will include:

Researching clients, their competitors and the target audience & familiarizing yourself with the product. Research, write and edit copy for marketing communications including but not limited to print and online articles, newsletters, videos, webinars, info-graphics, white papers, case studies, blog posts, Web site content and more.
Draft landing page copy as well as supporting email and social copy to drive demand for content initiatives.
Collaborate with design, digital, search and other teams to develop compelling, often unexpected, content plans! Brainstorming ideas and concepts for the visual and words with other members of the creative team to produce original, clear and credible ideas/messages/scripts, and presenting these to clients or colleagues.
Meeting with account in-charges to discuss the clients requirements, core messages and interpreting account briefs. Liaise with & Interview subject matter experts on a variety of topics and translate that information into captivating and concrete storytelling.

Required Experience and Qualifications

A good understanding of Brand Integration.
Bachelors Degree in journalism, advertising, communications, marketing or English is preferred.
Good writing, interviewing and research skills coupled with reasonable computer skills.
A passion & flair for writing engaging content and an attention to detail.
Strong organizational and communication skills and great attention to detail.

Benefits

A highly collaborative, typical start-up environment that pushes you to think beyond your boundaries and keeps you on your toes.
A diverse workload, keeping you continually stimulated & opportunities to expand your writing and creative storytelling skills
An open forum for expression of ideas.
A unique growth opportunity, as we build a team around you.
A fully-integrated agency of thinkers, designers, developers, social media marketers and others who will work with you to amplify and execute your content.