Digital Marketing Strategist

Designation: Digital Marketing Strategist

Location: Ahmedabad

Department: Marketing

Reporting to: Brand Manager

Employment Type: Full Time

Company Overview:

At our company , we are at the forefront of innovation in the edible oils industry, with a commitment to delivering premium, healthy, and diverse products to our customers. As we expand our footprint in the e-commerce and digital landscape, we are looking for a dynamic and experienced Digital Marketing Strategist to join our team. The successful candidate will be instrumental in shaping our digital presence and driving impactful campaigns that position as a leader in the industry.

Key Responsibilities:

• Develop & Implement Digital Marketing Strategies: Create and manage multi-channel

marketing strategies, focusing on e-commerce growth, brand awareness, and customer

engagement.

• Campaign Management: Plan, execute, and optimize campaigns across paid search, social

media, SEO, content marketing, and email marketing, ensuring alignment with business goals.

• SEO & SEM: Optimize the Vimal Oils website and other digital properties for search engines

and run effective paid search campaigns to boost traffic and conversions.

• Analytics & Performance Tracking: Measure the success of all digital marketing activities,

providing data-driven insights and recommendations to improve campaign performance and

ROI.

• Content Strategy: Collaborate with the content and design teams to develop engaging and

informative content that supports marketing objectives, while enhancing SEO.

• Social Media Management: Lead the social media strategy, growing Vimal Oils presence on

platforms like Instagram, Facebook, and YouTube, and running paid social campaigns to
engage with target audiences.

• Email/ Whatsapp Marketing: Plan and execute email and whatsapp marketing campaigns to

drive product awareness and customer loyalty, utilizing segmentation, personalization, and

automation.

• Market Research & Competitor Analysis:ahead of industry trends and adjust strategies accordingly.
• Collaboration: Work closely with the sales, product development, and design teams to ensure that all digital initiatives are aligned with broader company objectives.
• Innovation: Continuously test and explore new marketing channels and strategies to drive

growth, improve engagement, and enhance customer experience.

Thanks & Regards,
Maulik Inamdar
Hr Executive-Ahmedabad
6357001242