OYO Rooms - Manager - Performance Marketing (3-5 yrs)

Manager - Performance Marketing

About OYO:

OYO is a global platform that empowers small and medium businesses with hotels and homes by providing full-stack technology and operational capabilities that increase earnings and ease operations. We are passionate about delivering delightful stays for travelers worldwide.

Role Overview:

We are seeking an experienced and data-driven Performance Marketing Manager to lead our digital marketing efforts in the INSEA region. The ideal candidate will have 3-5 years of experience in performance marketing and expertise in managing and optimizing campaigns across Google Ads, Facebook Ads, and YouTube Ads. This role demands a strategic thinker with hands-on experience in setting up and scaling search campaigns, conducting in-depth keyword research, and executing effective media planning and budgeting strategies. Staying updated with the latest marketing trends is crucial to drive innovation and achieve business goals.

Key Responsibilities:

1. App Campaigns for Installs:

- Plan and execute app campaigns on Google to drive installs and engagement.

- Optimize campaigns for cost efficiency and user quality.

2. Campaign Management:

- Plan, create, and manage performance marketing campaigns on Google Ads, Facebook Ads, and YouTube Ads.

- Set up search campaigns from scratch using Google Ads Editor, ensuring optimal structure and targeting.

3. Keyword Research:

- Conduct comprehensive keyword research using tools like Google Keyword Planner to identify high-performing keywords.

- Continuously refine keyword strategies to align with campaign goals and market trends.

4. Media Planning s Budgeting:

- Develop detailed media plans to allocate budgets effectively across platforms and campaigns.

- Monitor and optimize campaign performance to maximize ROI within the allocated budget.

5. Data Analysis s Reporting:

- Use data analysis to uncover new insights and identify opportunities for campaign improvement.

- Analyze campaign performance metrics to derive actionable insights and drive continuous improvement.

- Generate detailed reports to communicate performance, insights, and recommendations to stakeholders.

6. Trend Analysis s Innovation:

- Stay updated with the latest trends in digital marketing and performance advertising.

- Implement innovative strategies to improve campaign effectiveness and reach.

7. Collaboration:

- Work closely with cross-functional teams, including creative, analytics, and product teams, to ensure cohesive campaign execution.

- Liaise with vendors and partners to explore opportunities and optimize campaigns.

Qualifications s Experience:

- Strong knowledge of running Google search and app campaigns.

- Should have in-depth knowledge of brand marketing strategies on digital platforms like YouTube and OTT.

- Familiarity with SEO principles and strategies.

- 3-5 years of hands-on experience in performance marketing with a focus on Google Ads, Facebook Ads, and YouTube Ads.

- Proficiency in tools like Google Ads Editor, Keyword Planner, and analytics platforms.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication skills, both written and verbal.

- Passion for staying updated with the latest marketing trends and technologies.

- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

Why Join OYO?

- Opportunity to work with a global leader in the travel and hospitality industry.

- Dynamic and fast-paced work environment.

- Be part of a team that values innovation and creativity.

- Competitive compensation and benefits.

If you are a performance marketing expert with a passion for driving growth and achieving measurable results, we would love to hear from you. Apply now to join OYO and make an impact in the exciting world of travel and hospitality!