Campaign Manager - Credit Card Domain - Consulting Firm - MENA Region - Contractual (5-7 yrs)

Our client, a leading consulting firm, is seeking a seasoned Credit Card Campaign Manager to lead their campaign management and fulfilment initiatives. This critical role offers the opportunity to drive customer acquisition, engagement, and retention while collaborating with cross-functional teams in a dynamic and fast-paced environment.

Key Responsibilities : The Credit Card Campaign Manager will oversee end-to-end campaign activities, ensuring alignment with business objectives and delivering a seamless customer experience.

Key responsibilities include:

Campaign Management:

- Design and execute innovative marketing campaigns to boost credit card acquisition and usage.

- Develop promotional mechanics, including offers, cashback, and seasonal rewards.

- Collaborate with Sales, Analytics, Product, and creative/media teams to ensure campaign success.

- Optimize campaign performance using data-driven insights and ROI analysis.

Fulfillment Coordination:

- Manage the delivery of campaign promises such as cashback, gifts, and rewards.

- Maintain vendor relationships to ensure timely and accurate fulfillment.

- Develop robust systems for SLA tracking and issue resolution.

- Address customer service queries and escalations related to campaigns.

Analysis and Reporting:

- Monitor and analyze campaign performance using advanced analytics tools.

- Prepare detailed post-campaign reports and actionable recommendations.

- Enhance segmentation strategies and refine measurement frameworks to improve acquisition pipelines.

Stakeholder Collaboration:

- Ensure all campaigns comply with regulatory and legal requirements.

- Partner with IT, Analytics, and Marketing teams to implement data-driven and personalized campaigns.

- Manage campaign budgets, ensuring cost-effectiveness.

Innovation and Continuous Improvement:

- Stay ahead of industry trends and competitor strategies.

- Propose innovative campaign ideas and fulfillment mechanisms.

- Implement personalization across digital campaigns, CRM platforms, mobile apps, and web assets.

Key Skills and Competencies:

- Strong understanding of credit card products, payment systems, and marketing dynamics.

- Proven expertise in campaign management, project management, and vendor coordination.

- Analytical mindset with a focus on performance metrics and ROI measurement.

- Excellent communication and negotiation skills.

- Proficiency in CRM platforms and campaign management tools.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).

- 5-7 years of experience in credit card marketing or campaign management.

- Familiarity with banking regulations and compliance requirements.

Opportunity Details:

Duration: 12 months

Location: Abu Dhabi, UAE