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Digital Marketing Executive
Orissa Steel & Power
posted 4mon ago
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Job Description
The Digital Marketing Executive plays a crucial role in developing and implementing digital marketing strategies to drive brand awareness, lead generation, and customer engagement. They are responsible for managing online marketing efforts across various platforms to reach the target audience and achieve business objectives.
- Campaign Development: Develop and execute digital marketing campaigns to increase brand visibility and drive traffic to the company website.
- PPC Management: Manage and optimize pay-per-click (PPC) campaigns to ensure maximum return on investment.
- Performance Monitoring: Monitor and analyze the performance of digital marketing activities using web analytics tools.
- SEO Optimization: Conduct keyword research and search engine optimization (SEO) to enhance online visibility.
- Email Marketing: Create and manage email marketing campaigns to nurture leads and enhance customer retention.
- Social Media Engagement: Utilize social media platforms to communicate brand messaging and engage with the target audience.
- Content Creation: Produce engaging and relevant content for various digital channels, including blogs, social media, and email.
- Strategy Collaboration: Collaborate with internal teams to develop digital marketing strategies aligned with business goals.
- Trend Implementation: Stay updated with the latest trends and best practices in digital marketing and implement them effectively.
- Online Presence Management: Manage and maintain the companys online presence, including the website and social media profiles.
- Budget Management: Assist in the development of digital marketing budgets and track expenses to ensure cost-effectiveness.
- Digital Advertising: Create and manage digital advertising campaigns across display, search, and social media platforms.
- A/B Testing: Conduct A/B testing and analyze campaign results to optimize performance and conversion rates.
- Reporting: Report on key digital marketing metrics and provide insights for continuous improvement.
- Agency Collaboration: Collaborate with external agencies and vendors to support digital marketing initiatives.
- Educational Background: Bachelors degree in Marketing, Communications, or a related field.
- Digital Marketing Experience: Proven experience in digital marketing with a track record of successful campaigns and results-driven strategies.
- Expertise in Marketing Tools: Expertise in SEO, PPC, social media, and email marketing platforms and tools.
- Analytical Skills: Strong analytical skills with the ability to interpret data and draw actionable insights.
- Communication Skills: Excellent written and verbal communication skills with proficiency in copywriting and content creation.
- Web Analytics Proficiency: Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
- Multitasking Ability: Ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Industry Knowledge: Up-to-date knowledge of digital marketing trends, best practices, and emerging technologies.
- A/B Testing Experience: Experience with A/B testing, campaign optimization, and performance measurement.
- Attention to Detail: Strong attention to detail and a creative mindset for developing compelling digital content.
- Certifications: Certifications in digital marketing or related fields are a plus.
- Team Collaboration: Ability to work collaboratively in cross-functional teams and with external partners.
- Web Design Understanding: Understanding of web design, UX/UI principles, and basic HTML/CSS is advantageous.
- Marketing Automation: Proficiency in marketing automation platforms and CRM systems is desirable.
- Budget Management Skills: Demonstrated ability to manage budgets and optimize digital marketing spend effectively.
- Professional Growth: Opportunities for continuous learning and development through workshops, mentorship, and hands-on experience in cutting-edge technologies.
- Innovative Work Environment: A dynamic, collaborative startup culture where your ideas and contributions directly impact the companys success.
- Career Growth Opportunities: Clear pathways for career advancement with regular performance evaluations and opportunities to take on leadership roles.
- Challenging Projects: Engage in cutting-edge projects that push the boundaries of technology, giving you the chance to work on meaningful and impactful solutions.
- Team Collaboration: Be part of a supportive and inclusive team that values diversity, creativity, and collaboration, fostering a positive and innovative work environment.
Employment Type: Full Time, Permanent
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Strict timing
Rotational Shift
Within country
Day Shift
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