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Orange Business

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4.3

based on 1.4k Reviews

Video summary

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

Top Rated Mid-Sized Company - 2024

Top Rated IT/ITES Company - 2024

155 Orange Business Jobs

Digital Analytics Implementation Manager

M/s. orange business services

4.3

based on 1.4k Reviews

4-8 years

Bangalore / Bengaluru

1 vacancy

Digital Analytics Implementation Manager

Orange Business

posted 4mon ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Web Development Information Technology Javascript Analytical Chemistry Google Analytics

+ 2 more

Job Description

about the role

As a senior member of the Digital Growth team, you will be a key driver of the digital growth of Orange Business, playing a critical role in supporting and steering the digital transformation at both company and business levels

Your advanced expertise will be essential in architecting digital marketing tools and implementing and tuning Tag Management Systems to ensure robust data collection and tracking

You will be an integral part of a dynamic team of over 15 professionals based in Bangalore and France

This team boasts expertise in digital marketing tools, conversion rate optimization for digital journeys, user feedback and score optimization, advanced studies, and data visualization tools

As a Digital Analytics Implementation Manager, you will lead initiatives in tools architecture and collaborate closely with product owners, UX designers, and IT developers to enhance the digital experience for our customers and drive business growth through data-driven insights and innovative solutions

In this role, you will have the opportunity to work on high-impact projects, leveraging the latest technologies and methodologies to deliver significant results

Your leadership in implementing and tuning Tag Management Systems will be recognized and valued as you help shape the future of digital transformation at Orange Business

Key responsibilities:

Lead the implementation and management of Tag Management Systems, ensuring robust data collection and tracking across all digital platforms and tools
Develop and maintain JavaScript code for web analytics, ensuring seamless integration with various digital tools and platforms
Work with the analytics engineers to ensure data consistency and accuracy across all digital platforms, implementing rigorous validation and quality assurance processes
Collaborate with senior product owners, UX designers, and IT developers to define and implement tracking requirements, ensuring alignment with business objectives
Partner with digital growth analysts and analytics engineers to enable accurate tracking and reporting of campaigns for stakeholders

Deliverables:

Comprehensive tagging plans and documentation, ensuring clear and consistent tracking across all digital platforms
Accurate and timely updates to the tags for sustained data collection and reporting
Implementation of the necessary tags and tracking for digital campaigns
Collaboration with analysts to ensure accuracy of reports for stakeholders
Regular updates and maintenance of tracking systems, ensuring ongoing data accuracy and reliability
Troubleshoot and resolve tagging issues in a timely manner by partnering with product owners and IT developers

about you

Key Skills, Knowledge, and Abilities (must have):

Expertise in Tag Management Systems (Tealium, Google Tag Manager) with at least 8 years of experience in implementing and managing complex tagging solutions
Proficient in JavaScript, with a strong understanding of web development and analytics
Hands-on experience in digital campaign trafficking and tracking with UTM parameters
Proven experience in working with senior business and IT stakeholders to deploy tagging solutions
Strong analytical and problem-solving skills, with the ability to interpret complex data and resolve tracking and tagging issues
Structured and rigorous approach to work, with a focus on data reliability and consistency
Ability to work in a multicultural environment, collaborating effectively with teams across different regions
Tools - Tag Management System Tealium and Google Tag Manager, Google Analytics 4, User feedback tools, UX analytics tools

Additional Skills:

Experience with web tracking tools like Google Analytics 4, providing deep insights into user behaviour and engagement
Familiarity with user feedback tools and UX analytics tools, enabling a comprehensive understanding of user experience

Education Qualifications: BE/Diploma/Degree

Bachelors or Masters Degree in Computer Science, Information Technology, Marketing, or a related field
Advanced certifications in Tag Management Systems (Tealium, Google Tag Manager) and web analytics (e

g

, Google Analytics Certification) is preferred
Diploma or certification in Web Analytics or Digital Marketing is preferred