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Opkey
Content Writer
Opkey
posted 1d ago
Flexible timing
Key skills for the job
Job Title: Content Writer
Location: Bengaluru
Job Type: Full-Time
About Pcloudy:
Pcloudy is a leading AI-first cloud-based testing platform that accelerates app testing for web and mobile applications. We provide end-to-end solutions for continuous testing, enabling developers and testers to debug faster and deliver high-quality applications efficiently. Join us in revolutionizing the app testing space with cutting-edge tools and innovative solutions.
Job Overview:
This role is all about actively engaging developers, testers, and IT leaders with the latest advancements in technology, app development, and testing, as well as our product, Pcloudy. The focus will be on enterprise B2B marketing, requiring a strategic mindset to think big-picture and long-term, while also creating compelling, engaging content that resonates with audiences and delivers results. Familiarity with the software development industry is highly advantageous.
The ideal candidate will be a skilled writer and storyteller naturally curious, empathetic, and adept at asking insightful questions. Direct experience with the challenges faced by developers and testers, along with a solid foundation in B2B marketing, is a strong plus.
Exceptional communication and collaboration skills, empathy for both colleagues and the developer community, and sharp editing abilities are essential. The ability to manage multiple projects simultaneously while maintaining high quality is also crucial.
Bonus: Experience in the software development industry and a proven track record of creating content for both the developer community and IT decision-makers is highly desirable.
Key Responsibilities:
Write, edit, and proofread blog posts, press releases, website content, case studies, and white papers.
Create engaging content for email campaigns, social media, newsletters, and other marketing materials.
Collaborate with marketing, product, sales, and SEO teams to produce content aligned with business goals and optimized for search engines (SEO).
Research industry trends, competitors, and emerging technologies to develop relevant and compelling content.
Engage with the developer and tester communities to understand challenges and use insights to craft targeted content strategies.
Ghostwrite for executives and internal influencers to amplify Pcloudy s voice.
Experiment with new content approaches to better connect with the community and customers.
Ensure consistency in tone, style, and messaging across all platforms, reviewing and editing content to meet brand standards.
Manage multiple content projects, delivering on time and in line with marketing strategies.
Track content performance through key metrics and refine strategies to improve engagement and visibility.
Qualifications:
Bachelors degree in English, Communications, Journalism, Marketing, or related field.
1-3 years of experience in content writing or copywriting (internships or freelance work considered).
Strong written and verbal communication skills.
Ability to write clear, concise, and engaging content tailored to specific audiences.
Basic understanding of SEO best practices.
Passion for technology, with the ability to simplify complex concepts for a broader audience.
Ability to work independently, meet deadlines, and manage multiple tasks.
Preferred Skills:
Knowledge of cloud, app testing, and app development is a plus.
Experience with social media content creation.
Understanding of product/content marketing strategies and inbound marketing principles.
Why Join Us
Opportunity to grow in a fast-paced, innovative environment.
Gain exposure to cutting-edge technologies in the app testing space.
Collaborative work culture with learning opportunities and mentorship.
If you are a passionate writer with a desire to dive into the tech world and grow your content marketing career, youll love your job!
Employment Type: Full Time, Permanent
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