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Digital Marketing Executive
Oorja Energy
posted 4mon ago
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Key skills for the job
Job Description
The ideal candidate must have hands-on experience of handling one or more digital marketing channels for a B2B company and will need a strong working knowledge of campaign creation/optimization and online conversion experiences.
Strong analytical skills are a must have, and you need to be adept at understanding customer needs and evolve our marketing communication on those lines. You are always testing and learning and you re able to communicate a data-driven, customer-centric story.
Job Description:
- Candidate should have 2+ years of experience in end to end management of performance marketing campaigns across paid channels.
- In-depth understanding of Google/LinkedIn, various types of campaigns and objectives, ability to select and optimize campaigns as per business objectives.
- Strong analytical abilities, highly organized, detail-oriented.
- Working knowledge of tools like Google Analytics, LinkedIn Ads, Google Ads Editor
- Experience in managing multiple ongoing campaigns with measurable ROI.
- Identify trends and insights and optimize spend and performance based on the insights.
- Ability to spearhead and coordinate offline marketing and PR activities.
Employment Type: Full Time, Permanent
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