The position is essential in ensuring a seamless and targeted user experience across various digital touchpoints.
Key Responsibilities:
Collaborate with digital marketing teams to define and execute targeted campaigns using Adobe Target
Implement personalization strategies based on customer data and behaviour
Develop and execute A/B & multivariate tests to optimise Website or App experiences
Analyse test results and provide recommendations for website/app optimization
Utilise Adobe Target to create and manage personalised content and promotions
Develop and maintain a roadmap for ongoing optimization and personalization efforts
Configure and maintain Adobe Target activities and experiences
Collaborate with web analytics team to track and report on performance of tests and personalization efforts.
Requirements
Bachelors degree in Computer Science or related field
3+ years of experience in implementing and managing Adobe Target for personalization and optimization
Proven track record of driving results through A/B testing and personalization strategies
Strong understanding of digital marketing principles and practices
Proficiency in web analytics tools such as Adobe Analytics & Google Analytics
Experience in collaborating with cross-functional teams including developers, designers, and marketers
Experience in Adobe Experience Platform (AEP) and its tools like CDP, AJO or CJA is a plus
Certification in Adobe Target is a plus
Excellent analytical and problem-solving skills
Ability to communicate and present complex ideas effectively.
Benefits
We provide a competitive salary and benefits package, a vibrant work environment, and numerous opportunities for professional growth. Youll have the opportunity to work with a team of industry experts on exciting projects that transform businesses and create significant value. Join us to revolutionise the way companies leverage technology for digital transformation.
OnebyZero is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.