Digital Marketing Manager

DIGITAL MARKETING MANAGER
The ideal candidate will be responsible for growing awareness and visibility through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. You are in charge of enhancing the brand's visibility, influence, and participation in social communities.

- As a Digital strategist, you must create a client-specific campaign strategy. Coordinate with campaign teams, oversee the full execution of campaign strategies, and control stakeholder interactions.

- Engage in close communication with organizers and leaders at the district, state, and national levels during campaigns.

- Give internal stakeholders information about the development and success of the campaigns through rigorous ongoing reporting and analysis.

Responsibilities - Paid Media role

Maneuver digital marketing campaigns through all areas of the project life cycle
Clearly understand and implement digital marketing campaigns which fit client needs
Provide analytical reporting of campaigns to stakeholders
End-to-end planning and execution of all digital marketing campaigns
Report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
The candidate will always be on the hunt to bring a good volume of conversions and bring the Cost-per-conversion down
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Optimize copy with landing pages for search engine marketing
optimization
Identifying the best affiliates to work on sales campaigns