Brand Editorial Manager

Role : Brand Editorial Manager

Location : Gurgaon, India

About the role:

The brand editorial manager combines content project planning and management, investigative research, copywriting and fluency in culture. They are experts in story-telling and dramatization of subject matter. The brand editorial manager works closely with the other department leads on the planning and style of content, and with Data Strategists on content optimisation. Their role is to create inspiring and exciting content that achieves reach and engagement targets through all channels.

What you will be doing:

• To understand the importance of telling stories
• To understand the importance of brand & creative strategy and deliver output that is both creative and effective.
• To be responsible for writing, research and ideation of creative and innovative content that brings readership and encourages sharing
• To write short- and long-form copy and article
• To create and repurpose content for different usages
• To combine an authoritative voice and consumer education with comprehensive marketing integration
• To work closely with clients to create strong concepts from initial briefing
• To maintain a high awareness of relevant trending topics and news to identify content opportunities
• Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
• Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.
• To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing
• To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what s best for the brand.
• Constantly innovating on brand content, in tune with the ever-evolving social landscape - something like this

What you need to be great in this role:

• 4 years writing in an advertising environment across top-level agencies
• Experience of publishing through social media channels
• A thorough understanding of how content can play out across multiple mediums
• Someone who can think video, content, editorial - very ideas/creative person
• Good copy hands-on experience - needs to get Gen Z
• Creative and meticulous in the use of language and data while developing concise, engaging text
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
• Confidence and comfortable working in a fast-paced, changing client environment
• A passionate and inspiring writer
• Self-motivated, working with little supervision
• Collaborative team player, open minded - non political
• Discrete about all confidential and personal information
• Driven, proactive, helpful, and enthusiastic team player

Req ID: 11641

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