OLA - Manager/Assistant Manager - Performance Marketing (2-8 yrs)

Job Summary:

As a Performance Marketing Manager at Ola, you will play a crucial role in driving user acquisition, engagement, and revenue growth through effective performance marketing strategies. You will be responsible for planning, executing, and optimizing campaigns across various digital channels to achieve key performance indicators (KPIs) and business objectives.

Responsibilities:

- Develop and execute performance marketing strategies to drive user acquisition, engagement, and revenue growth.

- Manage end-to-end campaign planning, implementation, and optimization across digital channels, including but not limited to paid search, display advertising, social media, and email marketing.

- Utilize data-driven insights to analyze campaign performance, identify areas for improvement, and implement optimizations to meet KPIs.

- Collaborate with cross-functional teams, including creative, product, and analytics, to ensure alignment on marketing objectives and strategies.

- Stay up to date about the industry trends, competitive landscape, and emerging marketing technologies to drive innovation and maintain a competitive edge.

- Monitor and report on key performance metrics, providing regular updates to leadership on the effectiveness of marketing campaigns.

- Work closely with external agencies and vendors to optimize campaign performance and ensure alignment with Ola Mobility's brand guidelines.

Requirements:

- Masters in marketing or related field preferably from Tier 1 or Tier 2 colleges.

- 2-8 years. experience in performance marketing, with a focus on user acquisition and revenue growth in a fast-paced environment.

- Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and email marketing.

- Proficient in using analytics tools and platforms to analyze campaign performance and make data-driven decisions.

- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

- Demonstrated ability to manage multiple projects and deadlines simultaneously.

- Experience working in the technology or mobility industry is preferred