Puredot - Senior Marketing Manager (2-10 yrs)

What are your responsibilities?

Strategic Planning:

- Develop and execute comprehensive marketing strategies aligned with overall business objectives.

- Conduct market research to identify trends, competitor activities, and opportunities for innovation.

Team Leadership:

- Lead and mentor a team of marketing professionals, providing guidance, support, and fostering a collaborative and high-performance culture.

- Delegate tasks and responsibilities effectively to ensure the successful execution of marketing campaign

Campaign Management:

- Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.

- Collaborate with creative teams to ensure marketing collateral and content align with brand messaging and guidelines.

Brand Management:

- Uphold and strengthen the company's brand identity across all marketing efforts.

- Ensure consistency in messaging and visual elements in all marketing materials.

Cross-Functional Collaboration:

- Work closely with sales, product development, and other departments to align marketing strategies with overall business goals.

- Collaborate with external agencies and partners to enhance marketing effectiveness.

Data Analysis and Reporting:

- Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.

- Generate regular reports to assess key performance indicators (KPIs) and adjust strategies accordingly.

Budget Management:

- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

- Monitor expenses and provide regular financial reports to senior leadership.

Digital Marketing:

- Drive digital marketing initiatives, including SEO, SEM, social media advertising, and email marketing.

- Stay abreast of digital marketing trends and recommend innovative strategies to stay competitive.

Market Expansion:

- Identify and evaluate opportunities for market expansion and new customer acquisition.

- Develop and execute market entry strategies for new products or services.

Minimum Qualifications

Are you right for the role?

- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

- Proven experience in a senior marketing role, preferably in a similar industry.

- Strong leadership and team management skills.

- Demonstrated success in developing and executing strategic marketing plans.

- Excellent written and verbal communication skills.

- Proficiency in marketing automation, analytics, and other relevant tools.

- Ability to thrive in a dynamic, fast-paced environment.

- Strong analytical and problem-solving skills.