Social Media Expert

We are seeking a talented and experienced Social Media Expert to join our dynamic Branding team. As a Social Media Expert, you will play a key role in planning and executing effective social media strategies to enhance our brands online presence. The ideal candidate should have 2-3 years of experience in social media management and a deep understanding of various social media platforms and trends

Skills and Qualifications:

• 2-3 years of experience in social media management, preferably in a fast-paced marketing or agency environment.
• Strong understanding of various social media platforms, their algorithms, and best practices for content optimization.
• Proven experience in developing and executing successful social media campaigns.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Strong analytical skills, with the ability to interpret data, track performance metrics, and derive actionable insights.
• Ability to work independently and manage multiple projects simultaneously, while adhering to deadlines.
• Up-to-date knowledge of digital marketing trends, social media regulations, and industry best practices.
• Should have excellent time management, and planning skills and can adhere to strict schedules and deadlines
• Data-driven and proven ability to analyze data for insights and experience with reporting
• Assist in the planning and implementation of everyday and long-term social media campaigns.

Key Responsibilities:

• Develop and implement social media strategies to drive brand awareness,and engagement
• Manage and optimize social media accounts across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Create and curate compelling and shareable content, including text, images, and video, with the team, that aligns with the brands voice and resonates with the target audience.
• Monitor social media channels, respond to comments and messages, and engage with the online community in a timely and professional manner.
• Stay updated with the latest social media trends, tools, and best practices, and recommend innovative strategies to improve campaign performance.
• Conduct social media audits and competitive analysis to identify areas for improvement and capitalize on opportunities.
• Collaborate with the content team to develop and execute a content calendar that aligns with marketing objectives and maintains a consistent brand identity.
• Analyze social media metrics and generate reports to evaluate the effectiveness of campaigns, track KPIs, and provide actionable insights for future strategies.
• Stay informed about industry trends, emerging platforms, and new social media features to leverage in campaigns.
• Monitor and manage paid social media campaigns, including budget allocation, targeting, optimization, and performance analysis.

.

Good to have

• Basic graphic design skills to create visually appealing social media assets.
• Familiarity with SEO principles and their application in social media strategies.
• Knowledge of video editing software for creating short-form video content.
• Understanding of influencer marketing and experience in managing influencer collaborations

Location: Hyderabad

CTC: Upto 6LPA