Digital Marketing Executive

Job Description:

The Digital Marketing Executive will assist in planning, executing, and optimizing digital marketing campaigns across various PPC (pay-per-click) channels, with a focus on Google search ads.

Key Responsibilities:

• Learn and Adapt: Continuously stay informed about the latest trends in digital marketing to ensure campaigns are leveraging the most effective strategies and technologies.
• Keyword Research and Optimization: Conduct thorough keyword research to identify opportunities for campaign improvement. Optimize ad campaigns for peak performance and maximum Return on Investment (ROI).
• Industry Awareness: Keep up to date with industry trends, best practices, and platform updates to maintain a competitive edge.
• Campaign Setup and Execution: Ensure all campaigns are accurately set up and executed with a high level of attention to detail.
• Team Collaboration: Collaborate with various teams to ensure cohesive strategies and effective execution.

Qualifications:

• Excellent written and verbal communication skills.
• Digital marketing courses or certifications on PPC ads
• Proficiency in Microsoft Excel and various web-based research tools.
• A strong understanding of SEO principles and keyword research.
• Demonstrated ability to learn, manage, and achieve measurable results with paid marketing campaigns.
• Adequate skills in keyword research and campaign optimization.